The United States Embassy in Nigeria has announced that The Coca-Cola Company plans to invest an additional $1 billion into its Nigerian operations. This new commitment is set to expand production, strengthen supply chains, and enhance nationwide workforce training.
Highlighting the role of American companies in fostering bilateral trade, the Embassy noted that Coca-Cola has already invested $1.5 billion in Nigeria over the past decade. It stated that “US–Nigeria bilateral trade has been a powerful engine for economic growth, job creation and generational partnerships,” with Coca-Cola being a standout contributor.
The investment underscores continued confidence by U.S. multinationals in Nigeria’s long-term economic prospects. Coca-Cola operates in Nigeria through the Coca-Cola System, which includes Coca-Cola Nigeria Limited and its long-standing bottling partner, the Nigerian Bottling Company (NBC). The system has been a major fixture in Nigeria’s manufacturing, logistics, and retail sectors for 75 years.
Company executives have consistently described Nigeria as a strategic and central market within Africa, citing its large population and growing consumer base as key drivers for long-term growth.
Dele Fashomi, seasoned journalist and communication teacher, is a holder of Master of Arts degree in Communication and Language Arts from the University of Ibadan in 1992/93.
Earlier, he had bagged a Bachelor degree from the same university in 1984, after which he proceeded to the Nigerian Institute of Journalism, Lagos, in 1990, for a postgraduate diploma in Journalism.
He had done many courses in communication, including the EU-BBC Editing Course in 2002.
Mr. Fashomi combines effectively the practice, research and teaching of communication. And to date, he has published two academic works in communication: Issues in Communication Technology and Policy (2010) and Economic and Social Issues in Advertising and PR (2013).
He had his first break in the Nigerian media in Concord Newspapers in 1990 and today, he has over two and half decades experience earned in several newspapers.
He has been part of many start-ups, such as The Republic (1987), The Comet (1999), The Anchor 2001 – 2002; Sun Newspapers (2003); Westerner newsmagazine (2005 – 2010) as Editor; National Life (2011) as Sunday Editor, and Newswatch Newspapers (2012- 2016) as Daily Editor.
Dele Fashomi is now the Publisher/Editor-in-Chief of Newstide247.com newspaper online, which he started in July 2015. He is also into biography writing, with many books in his trail, some of which he wrote alone and one he co- authored with his mentor, Mr Dare Babarinsa, entitled: Olabiyi Durojaiye – DARE TO BE DiFFERENT. He also guided and collaborated with Pa Olatunji Odusanya in writing his autobiography – AGAINST ALL ODDS. There are many other books in the works under his pen.
