SAMSUNG
Samsung acquires Oxford Semantic, British startup, to bolster AI functions
Samsung has acquired the UK knowledge graph company Oxford Semantic Technologies.
According to the CEO of Oxford Semantic Technologies, Peter Crocker, the aim is to bolster its artificial intelligence capabilities and provide users with more tailored experiences and content on its devices.
Oxford Semantic Technologies, founded in 2017 by three professors from Oxford University, has created some of the most cutting-edge knowledge graph technologies available.
A press release from the company said its knowledge graph and semantic reasoning engine, RDFox, can convert an organization’s data into machine-readable knowledge, which it can then use to create better user experiences such as improved search results and suggestions using rules-based AI.
Knowledge graphs use a graph structure to organise and depict data about real-world entities such as people, objects, events, scenarios, and concepts, as well as to show their relationships. Google, for example, has been utilising the technology to fuel its search results, namely its knowledge panel.
The Korean giant noted that Oxford Semantic’s product “optimizes data processing and enables advanced reasoning” on devices and in the cloud, helping smartphones and other gadgets to become “increasingly familiar with users’ preferences and usage.”
Indications are that Samsung intends to create Personal Knowledge Graph capabilities to give a highly customised device experience by connecting previously dispersed information and context across services and applications.
This technology, when combined with on-device AI launched in the Galaxy S24, is designed to provide ultra-personalized experiences while safeguarding sensitive personal data.
“Oxford Semantic Technologies has developed and successfully commercialized knowledge graph technology that optimizes data processing and enables advanced reasoning, in the cloud and on-device,” Samsung added.
Samsung stated that this technology is difficult to implement due to the complicated computations required to translate dynamic and comprehensive real-world data into knowledge graphs and use them.
“By integrating Samsung’s expertise in user experience and data with our advanced knowledge graph and reasoning technology, we will provide Samsung’s customers with even more sophisticated personalization,” said Crocker.
Earlier report stated that Samsung overtook Apple as the world’s leading smartphone manufacturer in the first quarter of 2024.
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