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Link-in-bio startup, Linktree, launches new features to allow users highlight links better

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A Link-in-bio startup, Linktree, has unveiled several new features, such as support for a larger profile image among other features.

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The company disclosed this in a post seen by News. ng on Tuesday.

Linktree claims it offers a platform that improves the discoverability and manageability of users’ internet information.

According to the post, the ability to retrieve the most recent posts from Instagram, and a highlighted layout to better highlight links are among the new features launched today.

The Australia-based company was cofounded by Alex Zaccaria, Anthony Zaccaria, Gilbert Campbell, and Nick Humphreys in 2016.

According to the company, some links can be highlighted quite effectively with the new featured layout. Links from YouTube, TikTok, Spotify, and Instagram automatically expand with a content preview when you choose the “Featured layout” option for that link.

Linktree recently unveiled a feature in January that pulled in the most recent content from TikTok and YouTube automatically.

The business is also offering support for Instagram, allowing you to view up to six of your account’s most recent posts and reels.

The new feature according to experts will replace the little circular profile photo with a larger image that complements the colour palette of your website.

Additionally, Linktree is launching a new tool called “Text Links” that allows users to simply add text to their profile.

According to the startup, this will enable users to see details like your opening hours, a thorough bio, or the types of posts you usually make on your blog.

Given that it just acquired Koji, a rival, experts claimed that the startup might be expanding as a result of this big step towards solidifying its position as the industry leader in link-in-bio.

Koji, launched by Dmitry Shapiro, Jonathan Miller, and Sean Thielen in 2016 with headquarters in the Greater New York Area, East Coast, bills itself as the world’s most powerful link in bio platform, building the app store for the Creator Economy.