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5th AFRIMA introduces 4 new award categories

…DJs, Dancers, Artistes in the Diaspora can now win the AFRIMA 23.9k
Gold-plated Trophy

The fifth edition of the All Africa Music Awards, AFRIMA, in partnership
with the African Union Commission, has debuted four new award categories.

This is to promote inclusiveness and expand the playing field in the awarding
process for African music and creative professionals who have begun to
send in their entries for the 5th AFRIMA on the online submission portal
that opened on Friday, May 25 to commemorate the 2018 Africa Day.

The newly introduced award categories namely African DJ of the Year; Best
African Dance/Choreography; African Lyricist/Rapper of the Year and Best
African Act in Diaspora (Female & Male), were carefully arrived at after
extensive consultations with African music stakeholders which included the
AFRIMA Academy of Voters and members of the International Committee of
AFRIMA in response to the yearnings and requests of stakeholders, DJ’s,
dancers and artistes in diaspora.

This process attests to the objective of AFRMA to use the African creative industry to showcase the unique cultural heritage of Africa to the rest of the world while celebrating innovations and diversification in Africa’s contemporary music industry.

AFRIMA awards categories are divided into two: Continental and Regional
categories. The Continental Category rewards African artistes in various
music genres and forms ranging from pop, hip hop, inspirational, jazz,
electro, DJ and more, while the Regional Category celebrates the
outstanding achievements of African artistes within their specific region
of origin.

African DJ of the Year; Best African Dance/Choreography; African
Lyricist/Rapper of the Year and Best African Act in Diaspora all fall
under the Continental Category. In addition, the Best African Act in
Diaspora is dedicated to artistes with African roots/origin who practice
their craft in the international music industry and have prominence and
renowned on the international music stage. The artiste’s music style could
either be in the traditional or contemporary forms of expression.

Commenting on the welcome development, the Jury Member representing Africa
music in the Diaspora (North America), Hadja Kobélé Keita said:
“AFRIMA have given African artistes, for the past few years, an
opportunity to capture the attention of an extension and comparatively
distinct swath of the public, while emphasising on the unique importance
of our diverse African musical culture. The addition of the Diaspora
category is a direct emphasis on the critical role Africans in diaspora
have as the ambassador of our culture on a global scale”.
Music videos, songs or recordings sent to the AFRIMA online submission
platform www.afrima.org must be produced, recorded or written (in the case
of songwriters) by African music professionals and publicly released
within the eligibility period of August 1, 2017 to August 1, 2018. The
award is open to music artistes, producers, songwriters, video directors,
DJs, choreographers/dancers who stand a chance to win the AFRIMA 23.9k
gold-plated trophy in one or more of the awards 36 categories. AFRIMA also
has a special AFRIMA Legend Award category which recognises the special
lifetime achievements of living or dead African music icon as jointly
determined by the African Union, International Committee of AFRIMA and the
AFRIMA Jury.

Following the culmination of submission period is the adjudication process
where the AFRIMA 13-man Jury will, over two weeks, oversee the thorough
and fair screening, categorising and assessment of entries received. The
adjudication period ends with the unveiling of the AFRIMA 2018 Nominees
List. The 5th AFRIMA with the theme “Africa is Music” will be celebrating
the innovative sounds created by African artistes promoting the dynamism
of traditional and contemporary African music, while creating a global
market for the sustainability of African arts and culture.

Also to be featured as part of activities scheduled for the main awards
events is the Africa Music Business Roundtable, a combination of musical
conference and trade expo where stakeholders in the creative and arts
industry come together to discuss the business of music in Africa. There
is also the AFRIMA Music Village, a music concert and cultural festival
that accommodates over 40,000 music lovers across the continent who
witness live performances from their favourite African artistes.

The main awards ceremony is slated to come up in November 2018 and it will
be broadcast live to 84 countries around the globe.

Sunday Olatunji
Dele Fashomi, seasoned journalist and communication teacher, is a holder of Master of Arts degree in Communication and Language Arts from the University of Ibadan in 1992/93. Earlier, he had bagged a Bachelor degree from the same university in 1984, after which he proceeded to the Nigerian Institute of Journalism, Lagos, in 1990, for a postgraduate diploma in Journalism. He had done many courses in communication, including the EU-BBC Editing Course in 2002. Mr. Fashomi combines effectively the practice, research and teaching of communication. And to date, he has published two academic works in communication: Issues in Communication Technology and Policy (2010) and Economic and Social Issues in Advertising and PR (2013). He had his first break in the Nigerian media in Concord Newspapers in 1990 and today, he has over two and half decades experience earned in several newspapers. He has been part of many start-ups, such as The Republic (1987), The Comet (1999), The Anchor 2001 - 2002; Sun Newspapers (2003); Westerner newsmagazine (2005 - 2010) as Editor; National Life (2011) as Sunday Editor, and Newswatch Newspapers (2012- 2016) as Daily Editor. Dele Fashomi is now the Publisher/Editor-in-Chief of Newstide247.com newspaper online, which he started in July 2015. He is also into biography writing, with many books in his trail, some of which he wrote alone and one he co- authored with his mentor, Mr Dare Babarinsa, entitled:  Olabiyi Durojaiye - DARE TO BE DiFFERENT. He also guided and collaborated with Pa Olatunji Odusanya in writing his autobiography - AGAINST ALL ODDS. There are many other books in the works under his pen.
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