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UBA supports creative industry with REDTV’s New Series Assistant Madams

REDTV, the foremost lifestyle platform powered by the United Bank for Africa, has just launched its new and very much anticipated series, Assistant Madams.

 Creators of the hit series, The Men’s Club, REDTV has been engaging and providing opportunities for talented youths in the creative industry in Africa, since its inception.

The crème de la crème of the entertainment industry gathered at the prestigious and newly opened, Ebony Life Place in the bustling city of Lagos, to watch the premiere of Assistant madams. The story revolves around the life of three aspiring female Lagos socialites and their journey to ‘big girl’ status.

Speaking at the event, the Executive Producer of REDTV, Bola Atta said  “REDTV was birthed by the United Bank for Africa, to support the creative industry in Nigeria and also across the African continent. For about four years now, we have been creating employment through entertainment.

The potential revenue that can be generated in this industry is often under estimated and it is only in recent times that more people have had the courage to leave traditional professions and embrace the creatives.

Executive Producer of REDTV, Bola Atta, said, “We want to encourage talented and creative professionals to pursue their dreams and to confidently feel that they are contributing to economic growth.

“The vision of UBA is to support entrepreneurship across Africa and through REDTV, the bank is connecting African talent to the world. REDTV will continue to harness these talents and to provide opportunities for those who wish to pursue careers in the creative industry.”

Also speaking at the launch of Assistant madams, Co-producer and director, Tola Odunsi and Akins Akinkugbe expressed their delight at the reception which the new series is receiving. “We are pleased to partner with UBA and REDTV to create top quality content and jobs. Assistant madams alone employed over 120 people during the filming of the series and this is significant.”

In attendance at the event, were Chris Ubosi, Mo Abudu, veteran photographer Kelechi Amadi Obi, Sola Sobowole, Patrick Doyle, Noble Igwe, Juliet Ibrahim, Toke Makinwa, Uru Eke, Obi Asika, Koye Sowemimo, Debola Williams, Sharon Ooja, Bollylomo,  Funke Babs Kufreji, Obi Asika, Bisola Aiyeola, Osas Ighodaro, Tana Adelana, Sophie Alakija, Taymesan Emmanuel, Ayo Ayoola, Efa Iwara, and many noteworthy entertainers.

Assistant Madams will premiere on Youtube @itsredtv on January 15, 2020.

Indeed, REDTV is a fast paced lifestyle channel that puts Africa on the global stage.

Proudly powered by the United Bank for Africa, the network is an entertainment platform with rich content that feature the very best of Africa.

Sunday Olatunji
Dele Fashomi, seasoned journalist and communication teacher, is a holder of Master of Arts degree in Communication and Language Arts from the University of Ibadan in 1992/93. Earlier, he had bagged a Bachelor degree from the same university in 1984, after which he proceeded to the Nigerian Institute of Journalism, Lagos, in 1990, for a postgraduate diploma in Journalism. He had done many courses in communication, including the EU-BBC Editing Course in 2002. Mr. Fashomi combines effectively the practice, research and teaching of communication. And to date, he has published two academic works in communication: Issues in Communication Technology and Policy (2010) and Economic and Social Issues in Advertising and PR (2013). He had his first break in the Nigerian media in Concord Newspapers in 1990 and today, he has over two and half decades experience earned in several newspapers. He has been part of many start-ups, such as The Republic (1987), The Comet (1999), The Anchor 2001 - 2002; Sun Newspapers (2003); Westerner newsmagazine (2005 - 2010) as Editor; National Life (2011) as Sunday Editor, and Newswatch Newspapers (2012- 2016) as Daily Editor. Dele Fashomi is now the Publisher/Editor-in-Chief of Newstide247.com newspaper online, which he started in July 2015. He is also into biography writing, with many books in his trail, some of which he wrote alone and one he co- authored with his mentor, Mr Dare Babarinsa, entitled:  Olabiyi Durojaiye - DARE TO BE DiFFERENT. He also guided and collaborated with Pa Olatunji Odusanya in writing his autobiography - AGAINST ALL ODDS. There are many other books in the works under his pen.
http://newstide247.com
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